GA4 Active Users vs Total Users vs New Users vs Returning Users: Which Metric Should You Use?
Google Analytics 4 can show several different user numbers. Among the most common are: That creates an understandable question: Which […]
Website Analytics
How to Use the GA4 Audiences Report Without Assuming Every Audience Is Equally Valuable
Google Analytics 4 lets you create audiences based on user characteristics or behavior. Examples might include: GA4’s current Audiences report
How to Use the GA4 Retention Overview Without Assuming Every Visitor Should Come Back
Google Analytics 4 includes a Retention overview designed to help you understand whether people return after they first discover your
How to Use the GA4 Engagement Overview Without Treating Every Engagement Metric as a Conversion
Google Analytics 4 provides an Engagement overview report designed to summarize how people interact with your website or app. It
How to Use the GA4 Realtime Report Without Treating 30 Minutes of Traffic Like a Trend
Google Analytics 4 includes a Realtime report that shows activity on your website or app shortly after it occurs. That
How to Use GA4 Funnel Exploration to Find Where Visitors Drop Off
Knowing that a website received 1,000 visitors does not tell you whether those visitors completed the process you hoped they
How to Use the GA4 Demographic Details Report Without Making Decisions From Incomplete Data
Google Analytics 4 can provide useful information about the people using your website. It can also tempt you into conclusions
How to Use GA4 Path Exploration to See What Visitors Do After a Landing Page
Knowing where visitors enter your website answers only the first part of the journey. The next question is often more
How to Use the GA4 Landing Page Report to Find Your Best Entry Pages
A page can receive thousands of views without being one of the main places where visitors enter your website. That