How to Use the GA4 Demographic Details Report Without Assuming It Represents Every Visitor
Google Analytics 4 can show information about who uses a website. That includes dimensions such as: At first, this can […]
Website Analytics
How to Use the GA4 Retention Overview Without Assuming Every Visitor Should Return
Many website owners assume: More returning visitors must always be better. That sounds reasonable. But consider these three visitors. Visitor
How to Use the GA4 Tech Details Report to Find Browser and Device Problems on Your Website
A website can appear perfectly normal on your computer and still create problems for a large part of your audience.
GA4 Events vs Key Events: What Should a Small Website Actually Track?
Google Analytics 4 records website and app activity through events. A page view is an event. A session starting is
How to Use the GA4 Pages and Screens Report Without Confusing Views With Landing Pages
A visitor arrives at one of your blog posts. Then the visitor opens your homepage. Next, they read a product
How to Use the GA4 Landing Page Report to Find Which Pages Start Valuable Sessions
Not every page view begins a visit. A visitor might enter your website through a blog post, product review, homepage,
Why Google Search Console and GA4 Traffic Numbers Don’t Match—and How to Compare Them Correctly
You open Google Search Console and see one number for clicks from Google Search. Then you open Google Analytics 4