How to Use GA4 Funnel Exploration to Find Where Visitors Drop Off
Knowing that a website received 1,000 visitors does not tell you whether those visitors completed the process you hoped they […]
Google Analytics 4
How to Use the GA4 Demographic Details Report Without Making Decisions From Incomplete Data
Google Analytics 4 can provide useful information about the people using your website. It can also tempt you into conclusions
How to Use GA4 Path Exploration to See What Visitors Do After a Landing Page
Knowing where visitors enter your website answers only the first part of the journey. The next question is often more
How to Use the GA4 Landing Page Report to Find Your Best Entry Pages
A page can receive thousands of views without being one of the main places where visitors enter your website. That
How to Use the GA4 Demographic Details Report Without Assuming It Represents Every Visitor
Google Analytics 4 can show information about who uses a website. That includes dimensions such as: At first, this can
How to Use the GA4 Retention Overview Without Assuming Every Visitor Should Return
Many website owners assume: More returning visitors must always be better. That sounds reasonable. But consider these three visitors. Visitor
How to Use the GA4 Realtime Report Without Treating Every Live Visitor as a Trend
Google Analytics 4 can show website activity only moments after it happens. That makes the Realtime report one of the
How to Use the GA4 Tech Details Report to Find Browser and Device Problems on Your Website
A website can appear perfectly normal on your computer and still create problems for a large part of your audience.
GA4 Events vs Key Events: What Should a Small Website Actually Track?
Google Analytics 4 records website and app activity through events. A page view is an event. A session starting is