How to Use GA4 Attribution Models Without Assuming the Channel With the Most Credit Caused the Conversion
A customer may interact with your business several times before completing an important action. For example: Paid Search → Social […]
Key Events
GA4 User Key Event Rate vs Session Key Event Rate: Which Conversion Metric Should You Use?
Google Analytics 4 can report more than one rate for important actions. Two that can look especially similar are: User
GA4 Events vs Key Events: What Should a Small Website Actually Track?
Google Analytics 4 records website and app activity through events. A page view is an event. A session starting is