Branded Search

Search Console branded versus non-branded query analysis comparing clicks, impressions, CTR, position, queries, and pages.

Blog, Digital Marketing, Marketing, Online Business, Online Marketing

How to Use Search Console’s Branded and Non-Branded Query Filter Without Misreading Your SEO Growth

Michael Lee / September 7, 2026

For years, SEO analysts often separated branded and non-branded search traffic manually. They created query filters containing: Everything else was […]

SEO analyst comparing branded and non-branded Search Console queries using clicks, impressions, CTR, pages, and trend analysis.

Blog, Digital Marketing, Marketing, Online Business, Online Marketing

How to Use Search Console’s Branded and Non-Branded Query Filter Without Misreading Brand Growth

Michael Lee / August 31, 2026

Someone searches Google for your company name. Another person searches for: “how to create a digital product” and discovers you

SEO dashboard concept separating branded and non-branded search queries in Google Search Console.

Blog, Digital Marketing, Marketing, Online Business, Online Marketing

How to Use Google Search Console’s Branded Queries Filter to Measure Discovery Traffic

Michael Lee / August 14, 2026

Google Search Console now provides eligible sites with a built-in way to separate branded and non-branded query performance. That matters