GA4 Active Users vs Total Users vs New Users vs Returning Users: Which Metric Should You Use?
Google Analytics 4 can show several different user numbers. Among the most common are: That creates an understandable question: Which […]
Audience Analysis
How to Use the GA4 Audiences Report Without Assuming Every Audience Is Equally Valuable
Google Analytics 4 lets you create audiences based on user characteristics or behavior. Examples might include: GA4’s current Audiences report
How to Use the GA4 Demographic Details Report Without Assuming It Represents Every Visitor
Google Analytics 4 can show information about who uses a website. That includes dimensions such as: At first, this can