PLR vs Resell Rights vs MRR: Which Makes You More Money?
Understand the differences so you can choose the license that maximizes your profits.
TL;DR
PLR, Resell Rights, and Master Resell Rights are three popular licenses for digital products — but only PLR gives you full control to rebrand and customize for maximum profit. Pair it with the Video Courses Collection and Big Product Store for the best results.
What’s the Difference Between PLR, Resell Rights, and MRR?
Q: I keep seeing these terms — PLR, Resell Rights, and MRR — but what do they really mean?
A: Let’s break it down:
- PLR (Private Label Rights)
Gives you the broadest rights — you can edit, rebrand, and sell as your own. You can change the title, design, content, and even claim authorship.
Example: With the Video Courses Collection, you can add your branding to any of the 700+ courses and sell them as your own products. - Resell Rights (RR)
Lets you sell the product as-is, but you can’t edit or claim authorship. You’re basically reselling someone else’s product without customization. - Master Resell Rights (MRR)
Similar to RR, but you can also resell the rights — meaning your customers can resell the product too. However, you still can’t change the content itself.
Which License Makes You More Money?
It depends on your strategy, but in most cases:
- PLR wins for long-term profit because you can:
- Create multiple versions of the same content.
- Bundle it into memberships.
- Add bonuses and upsells.
- Build brand authority with your name on it.
- RR and MRR can work if you just want quick sales without customization — but the market is often flooded with identical copies.
When you use PLR from reputable sources like the Big Product Store or Video Courses Collection, you can build unique offers that stand out and command higher prices.
Real-World Example of PLR in Action
Let’s say you grab a PLR video course on “Email Marketing for Beginners” from the Video Courses Collection.
With PLR, you could:
- Rebrand it with your logo and style.
- Add extra lessons or case studies.
- Bundle it with a PLR eBook on list building.
- Sell it as a premium “Email Success Kit.”
With RR or MRR, you’d be stuck selling the original version — competing against dozens of other sellers with the exact same product.
Why PLR Is the Best Investment
When you own the ability to customize and repackage, you can:
- Target different audiences with the same base content.
- Sell on multiple platforms without looking like everyone else.
- Increase perceived value by adding bonuses and exclusive materials.
This is why experienced marketers invest heavily in PLR-based products — they’re faster to launch, easier to scale, and more profitable in the long run.
Final Thoughts
If you want the highest control and long-term earning potential, choose PLR. Resell Rights and MRR have their place, but they limit your ability to stand out in a crowded market.
When you combine PLR with high-quality sources like the Video Courses Collection and Big Product Store, you’re not just selling — you’re building a product empire under your own brand.
📌 Explore More Posts Across My Blog Network:
MarketingWithMichaelELee.com – What Is PLR and Why It’s a Shortcut to Profitable Courses
LeeOneMedia.com – PLR vs Resell Rights vs MRR: Which Makes You More Money?
MichaelleeReviews.com – Can You Really Put Your Name on PLR and Sell It?
MichaelleeReviews.com – Does PLR Count as Plagiarism? The Truth About Duplicate Content
MarketingWithMichaelELee.com – How to Use PLR to Build an Email List That Prints Money
LeeOneMedia.com – Can You Sell PLR Content? Read This Before You Try
MichaelleeReviews.com – Can You Publish PLR on Kindle and Amazon KDP?
MichaelleeReviews.com – 7 Creative Ways to Repurpose PLR Into Profitable Products
MarketingWithMichaelELee.com – Where to Find High-Quality PLR for Your Niche
LeeOneMedia.com – How to Customize PLR So It Sells Like a Unique Product